Starbucks Canada: The Mobile Payments Decision |
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar; |
商品類型:Case (Library) | 商品編號:9B15E002 |
出版日期:2015/05/26 | 內容長度:12 頁 |
In December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new .....more
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Starbucks Canada: The Mobile Payments Decision - Teaching Note |
作者姓名:Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon Vlaar; |
| 商品編號:8B15E002 |
出版日期:2015/05/22 | 內容長度:8 頁 |
Teaching note for product 9B15E002.
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